Three of the most dynamic presenters of business, sales and marketing in the nursery trades will headline the lineup for the Garden Centre Symposium on Mon., Oct. 19.

This educational event for garden centre and nursery business professionals will feature Tom Shay, Kip Creel and Jeff Morey. As part of the Garden & Floral Expo trade show, the symposium is being held at the Toronto Congress Centre.

Tom Shay of Profits Plus is well-known as a fourth-generation business owner, author, columnist, business coach and speaker. He shares and teaches proven methods of building business with existing customers, increasing their overall return on investment and having fun at the same time. As president of Standpoint Marketing Research, Kip Creel brings invaluable information on shifting demographics and how the different expectations of Generation X and Y shoppers are shaping the garden centres of the future. As the publisher of several industry magazines and producer of the Independent Garden Center show, Jeff Morey knows that independent garden centre retailers cannot allow themselves to be comfortably content.

Garden & Floral Expo will take place on Oct. 20 and 21. More details online at www.gardenexpo.ca.