June 1, 2017
Ball Horticulture purchases Newflora
Ball Horticultural Company purchased the assets of Newflora, which included the master license to sell an extensive line of garden and potted rose offerings throughout the U.S. and Canada. Since 2003, Newflora has been the exclusive agent for Kordes, the world’s largest breeder of roses. The transaction transfers the Kordes garden rose license management to Star Roses and Plants, and the Kordes potted rose license management to Ball Ingenuity, a division of Ball that has successfully introduced and managed a diverse range of flowering potted plants into the North American market since its inception in 2011.
“The trialing, supply management and patent protection of Kordes that was well-cared for by Newflora will continue at Star Roses and Plants,” confirms Steve Hutton, president of Star Roses and Plants. “We are excited to expand our network of garden rose offerings to our customers, which will ultimately grow the North American market and introduce gardeners to a wider variety of roses.”