June 1, 2017
Cub Cadet partners with Come Alive Outside
In 2017, Cub Cadet and Come Alive Outside will be working with Ontario communities to celebrate the importance of outdoor, unstructured play by laying down sod and creating temporary parks on prominent streets, with The Green Street Challenge. The programs create an opportunity for children and families to play outside and value all the benefits that green spaces have to offer. With childhood obesity and mental illness on the rise, time spent outside getting active and connecting to nature has never been so important. The Green Street Challenge is a way to remind communities of the importance of creating and developing green spaces that encourage families to get outside and get active.
“We were really excited by the idea of creating a canvas in which families can be reminded of the importance of creating their own outdoor spaces and “unlocking the possible” of their yards and communities,” said Melanie Kacic, Marketing Director of Cub Cadet.