A new landscaping season is underway and your crews are back outside building and maintaining new landscapes. This is a great opportunity to gather content for your social media and website. Here are some best practices for them to follow so your team can help — and ensure that what they capture reflects your company’s values:

Determine what you want to show on your social accounts:
Do you want to showcase finished landscapes, a team of experts, your capacity to deal with complicated projects, your specialty or your ties to a specific area?

Create a checklist:
Give your team ideas for shots and videos that will help demonstrate your company’s values. For example, a picture of the work accomplished at the end of the day, a group photo, someone using a special tool or piece of equipment or a team collaborating on installing a unique feature.

Take a few hours for training:
Share your goal(s) with your staff, show them exactly what kind of content you want and how you would capture it. You can make it fun by having a contest of who captures the best content.

Design a professional company look:
Provide your crews with branded clothing to ensure your business is easily identifiable, and for a more consistent look.

Practice proper safety:
If crews are performing work, ensure images and video show them wearing the proper PPE, such as ear and eye protection, seat belts, guards on equipment, and so on.

Keep things tidy:
Remove branded coffee cups, water bottles and any debris lying around to demonstrate your commitment to keeping an organized and orderly jobsite.

Get clients involved:
Nothing says “hire me” like an image or video of a proud, happy client. Ask their permission first and get your client and crew together to capture the finished product.

Look for inspiration:
You can get some great ideas from companies whose employees are active on social media: LMN on LinkedIn, Bold and Permacon on Instagram.
 

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