October 15, 2010
Lorraine Ivanoff
Lorraine Ivanoff

Expo show manager

What is your basic job description at LO?

Assistant show manager for the Landscape Ontario Congress trade show and show manager for Expo (formerly Garden and Floral Expo), which oddly enough takes place this month, Oct. 19 and 20 at the Toronto Congress Centre. I mostly handle partnerships for Expo, booth sales for both shows and customer service for Canada Blooms and the two trade shows (aka anything to do with technology).  I also help out at Canada Blooms — mostly the new product showcase and celebrity stage.

What is your background before coming to LO, and when did you begin work at LO?

My first day at LO was on Apr. 16, 2007. Prior to that, I worked for the Conference Board of Canada as a researcher, and then at two chapters of the Project Management Institute, Montreal and Southern Ontario (Toronto).

When not at work, where can you be found?

Reading a book, or watching a movie. Or, hanging out with my family. You know, just chillin’ after a hard day’s work.

When you were a child, what did you want to be when you grew up?

Prime Minister of Canada.

What inspires you during your time at LO?  

I hope this is not a cliché, because it is not meant to be. The members — especially those who volunteer their time to Landscape Ontario events and initiatives, because they already give so much to their business, and here they are giving of what little time they have available to them and using it to help the association flourish. WOW!

Name your all-time favourite movie, musical group and TV show.

I am always discovering something new so this is not a fair question.

If you could go anywhere in the world, where would you go?  

Italy and I would sit at a cafe, sipping a cappuccino at a beautiful piazza that overlooked something of historical significance. Perhaps, I would do this while being Prime Minister of Canada. Could happen!

Tell us one thing about you that few of your colleagues know about you.

You must be joking... right? Everyone knows everything about me. And that’s a problem. I talk too much.