July 15, 2010
Robert Ellidge
Robert Ellidge

Web editor

What is your basic job description at LO?

My primary task is to manage, update and add content to landscapeontario.com. I am part of the LO branding team that includes Denis Flanagan and Lee Ann Knudsen. Together, we execute the plans of the Branding Committee and educate members on the Green for Life program, because it is designed to promote their business. I take photographs and videos at both LO and public events. I am also responsible for all classified advertising in both Landscape Trades and Horticulture Review, as well as on the trade website. I also serve as the property manager for the Milton site, and help any of the other departments when needed.

What is your background before coming to LO, and when did you begin work at LO?

I graduated from the Humber College School of Journalism in April 1995, focusing on print media and design. I was hired by Rita Weerdenburg in May 1995 to produce Horticulture Review.

When not at work, where can you be found?

Playing hockey, visiting with family, taking pictures and video of my daughter.

When you were a child, what did you want to be when you grew up?

An astronaut.

What inspires you during your time at LO?

The volunteers. The leaders on our board, committees and chapters are all so successful in their own business, yet they still manage to find the time and energy to carry out the goals of the association.

Name your all-time favourite movie, musical group and TV show.

The first two Austin Powers movies by Mike Myers are a laugh, and Star Wars. Growing up in the 70s and 80s, there were so many great comedies and groundbreaking science fiction movies — it’s hard to choose just one. U2 is my all-favourite group. They were my first concert in 1987, and I have seen them live too many times to count. The only TV show I have watched religiously over the past five years is Doctor Who.

If you could go anywhere in the world, where would you go?

I went on my dream vacation and toured Australia in March 2007. If I could go anywhere else, I’d go to lower Earth orbit. It would be a unique experience to see the world from up there.

Tell us one thing about you that few of your colleagues know about you.

I actually saw the Easter bunny in my room when I was four.