December 3, 2019

MasonLift and Atlas Polar form ML-Truck Equipment

MasonLift has partnered with Atlas Polar Company to create a new authorized sales and service dealer network for Hiab cranes, Moffett forklifts, and Multilift Hooklifts in British Columbia. The new company, ML-Truck Equipment, will launch Dec. 11, 2019. The company will be based in Abbotsford, B.C., and is supported by MasonLift service locations across the province.

MasonLift President Roger Sutton said, “MasonLift is proud to partner with Atlas Polar to launch this new business. And the offering of specialized truck-mounted equipment sales and service here is a great way to meet every customer’s needs. With over 150 years of joint industry experience behind us, no one will be better placed to provide it.”

“Atlas Polar introduced the first articulated truck-mounted crane to Canada — a Hiab — in 1953, and never looked back,” said Bob Parr, President. “For us, it’s all about quality, so partnering with MasonLift to create the sole distributor in B.C. for Hiab, Moffett and Multilift brands was the perfect relationship. Our new relationship with MasonLift, the most reputable and experienced forklift equipment company in British Columbia, is equally smart, logical and practical.”