September 1, 2016
NGB announces promo program
The National Garden Bureau announced the four plant classes that will be featured in the 2017 “Year of the” program: bulb crop: daffodil; annuals: pansy; vegetables/edibles: brassica; perennials: rose.
The National Garden Bureau Board of Directors selects crops specifically for the North American market that are easy to grow and genetically diverse with a lot of new cultivars to choose from. Breeders, brokers, seed companies, growers and garden centers throughout the U.S. and Canada are urged to highlight these flowers and plants when planning their marketing for the 2017 season.
Both members and non-members are encouraged to take advantage of the publicity this program generates by using the four logos in their 2017 catalogs, websites, advertisements and other marketing materials.
By mid-November 2016, National Garden Bureau will have photos of numerous cultivars of all four crops (provided by NGB members) posted on its website: ngb.org. NGB also provides PDFs of fact sheets, flyers, handouts, and signage. After Nov. 15, all materials can be downloaded at no charge from the NGB website. These tools will help the North American home garden industry promote the crops to consumers and encourage gardening with these specific crop classes.