September 1, 2020
NGB launches “Year of” marketing campaign

NGB launches “Year of” marketing campaign

The National Garden Bureau, the non-profit organization promoting gardening in North America on behalf of the horticulture industry and its members, is pleased to announce the five plant classes that will be featured in the 2021 “Year of the” program.
Bulb: Year of the Hyacinth.
Annual: Year of the Sunflower.
Edibles: Year of the Garden Bean.
Perennials: Year of the Monarda.
Flowering Shrubs: Year of the Hardy Hibiscus.

“The “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a lot of new breeding to showcase,” the NGB says. “Breeders, brokers, seed companies, growers and garden centers throughout the U.S. and Canada are urged to highlight these flowers and plants when planning their marketing for the 2021 season as the publicity generated from this program is substantial.

The National Garden Bureau, in conjunction with GardenComm, has also created a calendar of “Day Of” promotions and industry marketing campaigns. “There are many National “day of, week of and month of” celebrations that are fantastic occasions to promote gardening almost every day of the year,” the NGB said in a media release. “The curated list appears at in calendar form so anyone can find days or weeks of the month that give you something to talk about without having to spend a lot of time coming up with marketing ideas. NGB has done the legwork so you don’t have to.”