Plan now for winning awards photography
Make 2018 the year your company gets serious about capturing your work with photos. While competent photos are required to enter LO’s Awards of Excellence, they are also essential for sales.
In LO’s Awards program, the unmistakable trend is toward hiring professional photographers. Part of their expertise is understanding the importance of light. Next time you look at good landscape photography, notice how many photos are taken early or late in the day, when the sun defines contours and adds an emotional element.
LO Awards manager Kristen McIntyre says hiring a pro is not required for entering the Awards, and photos of winning projects can actually be taken on smartphones. She says it is critical to take the same pains a pro would take in removing unsightly elements, before snapping shots.
One more tip is to be sure to take “before” shots, to dramatize the full extent of your company’s landscape transformations.