Landscape Ontario’s Garden Centre Sector Group presents a series of FREE one-hour webinars specific to the needs of your business operation
Video replays:
Easy, Realistic Tips to Help Promote Your Business Online
Recorded March 3, 2026
60 minutes
Social media doesn’t have to be complicated or time-consuming to be effective. This webinar is designed to give garden centre owners and teams easy, realistic tips to help promote their business online, even during the busiest seasons.
Paula Reile will walk through simple ways to showcase products, highlight seasonal offerings, and connect with your local community using social media. The focus will be on practical ideas, content shortcuts, and small changes that can make a big impact, helping garden centres feel more confident and consistent.
Redesigning Marketing to Attract and Retain the Emerging Generation
Recorded March 13, 2026
60 minutes
SIndependent garden centres are not losing Millennials and Gen Z because they lack interest in gardening. They’re losing them because the experience is confusing, intimidating, and built around the business instead of the customer.
In this session, Jeff O’Brien reframes storytelling as a growth system — not a branding exercise. Drawing from consumer research and hands-on work with hundreds of independent garden centres, he breaks down how the emerging generation discovers, evaluates, and commits to where they shop.
AI in the Garden Industry: From Inspiration to Implementation
March 27, 2026
60 minutes
Artificial intelligence is no longer a future concept. It is already changing how garden centres and landscapers market, sell, communicate and operate.
In this session, Edwin Meijer you will not learn theory or technical jargon. Instead, you will see practical examples: creating product photos without photographers, generating plant descriptions and social media posts, analyzing customer reviews, automating customer service and even producing marketing videos within minutes.
