July 15, 2008
Are we missing the boat?
By Terry Murphy CLP
Manager, human resource development
During the spring, I closely watched the green industry advertisements that arrived at my home. I could not help but think that we, as an industry, are missing a golden opportunity.
Each company needs to ensure that anything sent to the public displays that we are a proud, professional and highly skilled industry. How else are we going to convince the buying public that we are highly trained and part of a professional organization? Many companies don’t even mention they are members of Landscape Ontario in their advertisements. Most forget that as members of LO, they are automatically members of the Canadian Nursery Landscape Association (CNLA).
We need to tell our story and let the public know who we are. How else can we project that we are part of a professional industry and that we command professional charge-out rates?
The best advertisement that I saw during my springtime search was from Omorika Landscaping Design, promoting its organic lawn care program. Michael Adamovich of Omorika has done it the right way. He is promoting our industry and his company as a “Proud Member of both LO and CNLA.”
Well done, Michael! I hope others will pick up on your efforts as it is an excellent way of promoting our industry, our association and your company as professional. Good job and keep up the good work.
Each month a list of LO members, who we see displaying that they are a proud member of this association, will be printed in Horticulture Review. This month we observed the following members proudly flying the colours either on their vehicles, advertisements or website.
Dr. Green, Mississauga and Cambridge, printed on advertising brochure.
No logo on website.
Taylor Nursery, Milton
www.taylornursery.ca
Green Design Landscaping, Beachville
www.greendesign.on.ca
Halton Landscaping, Burlington
www.haltonlandscaping.com
Green Thumb Garden Centre, Nepean
www.greenthumbgarden.ca
Evergreen Landscaping, Tecumseh
www.evergreen-landscaping.com
GreenBay Northern, Toronto
www.greenbaynorthern.com
Sunshine Grounds Care, Caledon
www.sunshinelandscape.com
Terry Murphy can be reached by e-mail at terry@landscapeontario.com.
Caption: LO members proudly displaying their membership status on their websites.
Manager, human resource development
During the spring, I closely watched the green industry advertisements that arrived at my home. I could not help but think that we, as an industry, are missing a golden opportunity.Each company needs to ensure that anything sent to the public displays that we are a proud, professional and highly skilled industry. How else are we going to convince the buying public that we are highly trained and part of a professional organization? Many companies don’t even mention they are members of Landscape Ontario in their advertisements. Most forget that as members of LO, they are automatically members of the Canadian Nursery Landscape Association (CNLA).
We need to tell our story and let the public know who we are. How else can we project that we are part of a professional industry and that we command professional charge-out rates?
The best advertisement that I saw during my springtime search was from Omorika Landscaping Design, promoting its organic lawn care program. Michael Adamovich of Omorika has done it the right way. He is promoting our industry and his company as a “Proud Member of both LO and CNLA.”
Well done, Michael! I hope others will pick up on your efforts as it is an excellent way of promoting our industry, our association and your company as professional. Good job and keep up the good work.
Each month a list of LO members, who we see displaying that they are a proud member of this association, will be printed in Horticulture Review. This month we observed the following members proudly flying the colours either on their vehicles, advertisements or website.
Dr. Green, Mississauga and Cambridge, printed on advertising brochure.
No logo on website.
Taylor Nursery, Milton
www.taylornursery.ca
Green Design Landscaping, Beachville
www.greendesign.on.ca
Halton Landscaping, Burlington
www.haltonlandscaping.com
Green Thumb Garden Centre, Nepean
www.greenthumbgarden.ca
Evergreen Landscaping, Tecumseh
www.evergreen-landscaping.com
GreenBay Northern, Toronto
www.greenbaynorthern.com
Sunshine Grounds Care, Caledon
www.sunshinelandscape.com
Terry Murphy can be reached by e-mail at terry@landscapeontario.com.
Caption: LO members proudly displaying their membership status on their websites.