May 15, 2015
According to Canada Blooms general manager Terry Caddo, the number of media hits for this year’s event was recorded on 518 media, resulting in more than 162 million media impressions.

Caddo estimates the public relations value at $2.9 million. He explains that public relations value is calculated based on the advertising rates of a media hit, multiplied by four. It’s an industry standard that weighs the public perception of earned media mentions versus paid media advertisements.

Exposure of Canada Blooms on social media channels was equally extensive. The Festival was mentioned on various digital channels 6,283 times since the beginning of January, reaching a potential audience of more than 574.3 million social media users.