September 15, 2013
Thanks to the visionaries who created LO’s Green for Life branding initiative in 2007, a modest promotional investment continues to yield amazing results. The heart of the program is the Find a Company database on www.landscapeontario.com — where homeowners can find members by specialty or community.

Members consistently report getting new business from the site. Besides connecting with professionals, homeowners are finding inspiration from the site’s extensive plant, gardening and landscaping information.

Traffic on the site this spring has been especially gratifying. The unique visitor count for May was up 45 per cent from May 2012, and June traffic was up 50 per cent. A stunning 53,161 unique visitors logged on in May; a huge public relations achievement for Ontario’s green industry.

Members wanting to take advantage of the traffic should ensure their profile is on the site, go to www.horttrades.com/how-to-update-your-member-profile.