Gordon South, aka @woodbully on social media, won a 2024 Landscape Ontario Award of Excellence in the Social Media Marketing category. His goal on social media is to attract new clients, educate the next generation of landscapers and entertain DIY enthusiasts.

Here is how you can get inspired by the content Gordon publishes on Instagram, TikTok and YouTube:

• Get rolling with video: Wood Bully’s content is almost 100 per cent video: If you’re not posting videos yet, now is the time to start!
• Don’t just focus on the finished landscape: Show your work in progress, materials and tools, your team’s specialties and split the whole building process into multiple steps to create a series of videos.
• Vary the formats: Talk to the camera, record a voice-over, shoot a timelapse of a build, interview a crew member and get different angles.
• Show your personality: Make sure the content aligns with your positioning and goals, and don’t be afraid to joke around.
• Your content doesn’t need to be polished or complicated: Get started by using your phone to record what you’re doing. You’ll have the opportunity to refine your approach once you have a better understanding of what your audience likes to see. If you’re working alone, a tripod can make life a bit easier.
• Post your short-form videos on Instagram, TikTok and YouTube Shorts: See how they perform on each platform and adapt your content accordingly.

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