Spring is already well underway which means landscaping projects and backyard makeovers are in full swing, and there’s lots of content to be shared! Having a strong social media presence increases searchability, and shows how much you love and care about the work you do. Engaging content can cultivate a loyal following, showcase expertise and attract new clients or even skilled job seekers. Here’s how to make your online presence bloom:

Visual appeal

Landscaping is inherently visual. Use clear, well-lit photos and videos to showcase projects, garden designs and plant life. Before-and-after transformations are especially captivating. Create short videos demonstrating gardening tips, tool use or seasonal maintenance tasks. These visual stories can stop scrollers and spark interest.

Educate and inspire

Share your knowledge. Create content that highlights your expertise around plant care, seasonal gardening and landscaping trends. Offer tips for choosing the right plants for specific climates or soil types.

Especially during times of economic uncertainty, potential clients might take more time to research before committing to large projects. Something you do every day on the job without thinking might be really fascinating for people to understand why or how it’s done! Sharing simple tips and trade secrets establishes you as an authority and builds trust.

Behind-the-scenes peeks

Humanize your business. Show the faces behind the brand, introduce your team and share snippets of daily operations. Document the process of creating a landscape design, from initial sketches to final planting. Highlight community involvement or charitable work. This fosters connection and shows your business's personality. It also doesn’t hurt to throw in cute office cat pics or show off the adorable dog in the yard!

Interact and engage

Social media is about conversation. Respond to comments and messages promptly. Ask questions and encourage feedback. Run contests or giveaways to boost engagement. Create polls about plant preferences or garden styles. Don’t forget to tag other companies you collaborate with — this increases your social media reach and builds a community around your brand. 

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